Why make comfort shoes at 28 when you don't have trouble putting on your shoes? What prompted shoe manufacturers to focus solely on foot length when all industries were taking the personalization shift?
Here you won't find any answers: just a few good ideas, a hint of common sense, lots of questions and a big desire to help!
Our vision is rooted in a discussion with podiatrists hearing the same remark from their patients on a daily basis: "You advise me on shoes that I don't like, that remind me that I'm sick, and I'm not ready to sacrifice my style for my comfort." This relentless remark, even intransigent, is full of common sense when thinking about it, because what really matters in a shoe is the perception that one has.
Our own perception first, do I like this shoe? Does it reflect my personality? How do I feel inside psychologically and physically?
The perception of the other then because the shoe remains a social marker. The overall shape, the choice of materials, maintenance, etc. All these points contribute to forging an image, a universe and are inevitably analyzed by the people we meet.
Starting from this point, who would want a shoe that indicates your weaknesses or that your body has reached its limits? Few people and it's natural!